Coffee General

Posted by Hamish Mackereth on 29-06-2015

From humbling beginnings in 2012, Coffee General has quickly grown to become a favourite for many thirsty enthusiasts wanting to explore an array of coffee, through a variety of brewing alternatives.

By thriving off the ambition of bringing together the finest coffee NZ has to offer, Coffee General has grown to a 3-store enterprise, spread from Takapuna on the glorious North Shore, to the heart of Newmarket. Over the past week I have been lucky enough to visit all 3 stores and experience the vibrant atmosphere each has to offer.

After spending a sunny morning in the Auckland Domain, I popped into the first store on Carlton Gore Road. This store is shared with ‘The Mind Lab’ – an educational workspace run by UniTec. Upon entry the store was buzzing with students and I came to find James behind the La Marzocco machine. He quickly had an Ethiopian v60 underway and made sure I had everything I needed. Known as Coffee General Elementary, this store first opened its doors at the end of 2013 and ever since has quickly positioned itself for many as a go to check point on the way to or from work.

On my journey home, I swung into the second store located in Birkenhead. This is where online became reality and is home to the first physical Coffee General. Just like the other 2 cafes, you can purchase everything from an espresso to a cold drip, as well as all the brew gear one would desire. Here I met Axel who brewed me a stunning El Salavdor San Emillo, where I enjoyed tasting notes of lime, almond and a sweet honey finish. At a quick glance it became clear that this store is fond to many, as a plethora of people ranging from business men to elderly couples were enjoying their coffee of choice behind a smiling face.


The last store located in Takapuna - also known as Coffee General Tearooms, would have to be hands down my favourite store of the three. Situated in the entry of The Department Store, the tearoom is a warm ambient space surrounded with greenery.

Upon my visit, James, Axel and Harry were busy taking care of orders left, right and centre, however I still managed to get an excellent brew in a matter of minutes – Flight Coffee's Kenya Kiungu.

The tearoom is no stranger to hosting numerous coffee events, and in saything that, it was home to the Latte Art Throwdown just earlier this month. These events are not only a way to celebrate the talent within the Auckland industry, but creates a platform where coffee enthusiasts can come together and enjoy what many do as a living.


For all your coffee necessities you can find Coffee General at:


100a Hinemoa Street, Birkenhead,

10 Northcroft Street, Takapuna

69 Carlton Gore Road, New Market